Wabi-sabi. You may have heard or seen the term surfacing on the Internet. Toward the end of 2017, design experts started predicting wabi-sabi would be a top trend on Etsy in 2018. Dayna Isom Johnson, Etsy’s resident trend expert, explained the idea behind the Japanese worldview. “With an emphasis on organic materials, fabrics with innate imperfections, and natural shapes galore, wabi-sabi is all about embracing authenticity.”
As predicted, this philosophy started gradually affecting décor trends. The desired aesthetic for the year went in a different direction than 2017, less uptight and more accepting. Wabi-sabi encourages consumers to view life differently, embracing that not everything needs to be completely perfect and cookie-cutter all the time.
While organic, home-made, earthy products have been trending for awhile, wabi-sabi takes those trends and makes them more authentic. Handmade soaps can be even more irregular than before, and artisan jewelry can have small flaws that make each piece distinct. Wabi-sabi takes philosophies like minimalism and simple living and enhances them.
Something that we like about this trend is how well it aligns with our values. This year, if you plan to incorporate wabi-sabi into your products, consider switching up your packaging, too. At Celestial Gifts, we produce high-quality cotton bags that are made in the USA. Our sustainable packaging is a favorite with many online shop owners and their customers.
Custom stamped bags are popular with many clients who own small businesses. Due to our hand-stamping process, each stamp will have minimal variations that make each print unique. That’s why our stamped bags are popular with so many businesses that sell handmade goods. Customers like receiving gifts in packaging that is as unique as the product itself.
We love working with businesses who have embraced this philosophy throughout the year. Products don’t have to be perfectly stylized to work well and serve their purpose. We know packaging is important for online stores, but it has been a refreshing change to see more businesses going natural with their products and designs surrounding them.